We’re constantly exploring, discovering and listening to client needs to identify and adopt new disciplines to deliver successful digital and social campaigns for today and the future. Whether the smallest tactical project or the largest strategic initiative, the team gives the same impassioned commitment to delivering tangible impact.
Why focus on Digital?
The world is rapidly shifting from analogue to digital and you are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more. Companies that have not yet recognised this in their marketing strategies need to adapt fast. As consumers become more and more tech-savvy businesses can’t afford to be without an online presence.
The great thing about content marketing over traditional marketing is that everything can be measured, tracked and analysed. Whether it’s seeing where your website traffic is coming from on Google Analytics or the conversion rates on AdWords, we can measure and analyse every single aspect of your content marketing spend. This is great from a budgeting perspective but also means if some Digital Marketing channels are working better for your business than others then it is easy to switch the focus to the more successful ones.
What does great content marketing look like?
It is widely known in our industry that businesses with a solid content marketing strategy get better results, face fewer challenges, and as a result, are more likely to allocate a bigger budget for content marketing. Why? Because content marketing works. In fact, the 2016Demand Gen Report shows that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep or making contact with a business.
Content marketing is a marketing method that involves creating and sharing information that your target audience will find valuable, entertaining, educational, interesting, or emotionally driven with the express purpose of building a relationship with a target demographic. Ultimately this process generates profitable customer action. Content comes in many forms such as videos, blog posts, podcasts, ebooks, newsletters, social media messages, and more. By publishing this useful, relevant, and engaging content consistently, and delivering it to the right audience in the right place and time, your brand will become a trusted source that consumers will choose over your competitors.
Thankfully more and more businesses are starting to realise the importance of a solid content marketing strategy every day.
Digital Content is the gift that keeps on giving.
Unlike marketing in traditional media, like press advertising or PPC campaigns like Adwords, an investment in a solid content strategy and the subsequent digital content provides an incredible return on investment. Content such as blog posts and dedicated site pages for your company website provides marketing longevity that is unmatched by almost any other marketing medium and will continue to drive traffic to your website for potentially years to come.
It’s a well-known fact within the content marketing that a content-first approach to your marketing efforts will drive more traffic and more leads through your website, ultimately resulting in more sales.
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